Growth Loops, Not Funnels: Rethinking Product Growth

Why Loops Beat Funnels

Funnels are linear — users enter at the top and exit at the bottom. Loops are circular — the output of one cycle becomes the input of the next. This is why loop-driven products compound while funnel-driven products plateau.

Types of Growth Loops

There are three primary types: viral loops (users invite users), content loops (usage creates content that attracts new users), and paid loops (revenue funds acquisition that drives more revenue).